Selfbook provides the infrastructure for travel, aiming to eliminate friction in the booking process to increase conversion rates.

Airbnb is not just a travel company; we focus on community and connection, rather than traditional tourism.

Selfbook provides hotels with a streamlined booking experience, allowing guests to book directly on the hotel website without leaving for an online travel agency, thus avoiding the 25% commission typically paid to OTAs.

Since 2012, we've recognized that accommodations are just one part of the travel experience, and we aim to design the entire trip, including local experiences provided by hosts.

We understood that the product is not just the website or app, but the experience of hospitality and the sense of belonging.

I didn't have a passion for traveling; my passion was for hosting people and creating connections, which is the core of Airbnb's ideology.

In the early days, Airbnb marketed itself as a cheap alternative to hotels, but later shifted to a tagline that emphasized a more human travel experience.

Traveling allows me to connect with diverse people and cultures, which I find deeply enriching.

When we started adding travel experiences to the app, engagement increased by 70%, indicating that people were eager to learn about and book experiences, even though it was challenging to do so on the app due to a lack of proper booking infrastructure.