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Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

From the beginning, Duolingo's goal was to teach languages using AI instead of human teachers, as humans are expensive and not scalable.

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TL

The Marketing Formula that Propelled Duolingo to 500M Users

@ The Logan Bartlett Show

The Marketing Formula that Propelled Duolingo to 500M Users

12/01/23

Related Takeaways

SH

Severin Hacker

05/19/25

@ 20VC with Harry Stebbings

From day one, Duolingo was technology-first, and now we refer to it as AI, which has significantly improved since our inception.

Lv

Luis von Ahn

05/10/25

@ Stanford Graduate School of Business

Duolingo is known for its quirky, mission-driven, and deeply human culture, and I don't foresee that changing as AI takes a bigger role in the company.

SH

Severin Hacker

05/19/25

@ 20VC with Harry Stebbings

Duolingo's mission is to provide the best education and make it universally available, leveraging technology to offer the equivalent of one-on-one tutoring for everyone.

Lv

Luis von Ahn

05/10/25

@ Stanford Graduate School of Business

We have a lot of data on how people learn on Duolingo, and while we use it to build models, we can probably do more with it to enhance AI progress.

KR

Kevin Roose

05/31/25

@ Hard Fork

Companies are increasingly prioritizing AI over human labor, with examples like Shopify and Duolingo instructing employees to use AI for tasks before hiring humans.

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

In the early days of Duolingo, we realized that keeping users motivated was the biggest challenge in language learning, which led us to incorporate game mechanics into our lessons.

a

a16z Cast

06/20/25

@ a16z

Despite the advancements in AI, there remains a significant need for human teachers to deliver curriculum and lessons, as AI is not yet capable of fully replacing them.

Lv

Luis von Ahn

05/10/25

@ Stanford Graduate School of Business

We're not laying off anyone at Duolingo; instead, we're making our operations more scalable while maintaining a strong human element in our work.

SH

Severin Hacker

05/19/25

@ 20VC with Harry Stebbings

While AI generates short sentences for lessons, the overall curriculum design remains human-made to ensure effective course structure.