Understanding and caring about the user is crucial; if you don't genuinely aim to improve their lives and solve their problems, sustaining enthusiasm for your product will be challenging.

When selling products, it's essential to show how they can make someone's life better, guiding customers on where you want to take them.

To address retention issues, you can improve your product and directly ask users why they aren't using it, then solve those problems for another chance at success. Additionally, sometimes you need to revisit the product-market hypothesis and consider changing the target audience or the problem you're solving.

If you're stuck at a certain level of product-market fit, you should consider making significant changes rather than minor adjustments to your approach.

If everyone is happy with your product, it might mean there's nothing left to improve, which is also a bad sign.

To understand why users aren't finding value in your product, engage with them directly and make necessary adjustments.

If you're trying to create something that doesn't improve people's lives, you should expect to fail.

When deciding whether to give up on a startup, consider if you still enjoy what you're doing and if you love your customers and product.

It's essential to probe deeper into the problems your users face, rather than just focusing on how your product solves them.