When giving feedback, focus on specific behaviors that can be improved rather than making broad negative statements about someone's abilities, as this approach is more constructive and less demotivating.

Steer conversations away from hypotheticals and back to specific user experiences to gather useful insights.

When conducting user interviews, avoid focusing on specific features; instead, understand the users' problems to design effective solutions.

When interviewing users, focus on understanding their problems rather than jumping to solutions.

When giving feedback, focus on motivating behavior change rather than self-expression; trim everything that doesn't contribute to that goal.

To gather valuable user feedback, engage in conversations with users rather than conducting formal interviews, as this fosters a more honest and open dialogue.

When conducting user interviews, avoid these three common errors: 1. Discuss their life, not your idea; 2. Focus on specifics, not hypotheticals; 3. Listen more than you talk.

When conducting user interviews, avoid pitching your product; instead, focus on extracting information about the user's life and specific problems.

During user interviews, listen more than you talk to gather as much information as possible.