When conducting user interviews, avoid focusing on specific features; instead, understand the users' problems to design effective solutions.

User interviews should focus on understanding the user's context and problems rather than just asking about specific features or products.

When conducting user interviews, avoid pitching your product; instead, focus on extracting information about the user's life and specific problems.

It's essential to probe deeper into the problems your users face, rather than just focusing on how your product solves them.

Ask users about their past experiences with problems rather than hypotheticals to gain better insights.

I advise focusing on understanding your target users and the problems they face, and then providing solutions that align with your product's capabilities.

To accurately understand your users, ask open-ended questions during interviews. This approach helps uncover their stories and emotions, which often reveal the most pressing problems to solve.

When conducting user interviews, avoid these three common errors: 1. Discuss their life, not your idea; 2. Focus on specifics, not hypotheticals; 3. Listen more than you talk.

Listen to customers' problems rather than their proposed solutions, as they often don't know what they want until you show it to them.