Steer conversations away from hypotheticals and back to specific user experiences to gather useful insights.

When interviewing users, focus on understanding their problems rather than jumping to solutions.

It's essential to probe deeper into the problems your users face, rather than just focusing on how your product solves them.

Asking specific questions about how potential customers currently handle a problem can reveal valuable insights into their needs and challenges, and understanding user motivation is critical for solving their problems effectively.

To accurately understand your users, ask open-ended questions during interviews. This approach helps uncover their stories and emotions, which often reveal the most pressing problems to solve.

User interviews should focus on understanding the user's context and problems rather than just asking about specific features or products.

When conducting user interviews, avoid focusing on specific features; instead, understand the users' problems to design effective solutions.

When conducting user interviews, avoid pitching your product; instead, focus on extracting information about the user's life and specific problems.

Ask, 'Why was this hard?' to gain insights into the challenges users face.