To effectively interview potential customers, ask open-ended follow-up questions that encourage them to share their problems and experiences.

Asking specific questions about how potential customers currently handle a problem can reveal valuable insights into their needs and challenges, and understanding user motivation is critical for solving their problems effectively.

When interviewing users, focus on understanding their problems rather than jumping to solutions.

When conducting user interviews, avoid pitching your product; instead, focus on extracting information about the user's life and specific problems.

When conducting user interviews, avoid focusing on specific features; instead, understand the users' problems to design effective solutions.

User interviews are essential; who you talk to is as important as the questions you ask, as different user groups provide different insights.

It's essential to probe deeper into the problems your users face, rather than just focusing on how your product solves them.

User interviews should focus on understanding the user's context and problems rather than just asking about specific features or products.

During user interviews, listen more than you talk to gather as much information as possible.