Customer interviews are essential for understanding the right messaging and ensuring that the product aligns with user needs and expectations.

During user interviews, listen more than you talk to gather as much information as possible.

User interviews should focus on understanding the user's context and problems rather than just asking about specific features or products.

The first few users you talk to can provide the most valuable insights for product development, but even later feedback from a larger group can still enhance your product.

To accurately understand your users, ask open-ended questions during interviews. This approach helps uncover their stories and emotions, which often reveal the most pressing problems to solve.

Recording user interviews is highly beneficial; it allows you to engage fully in the conversation and later share insights with your team.

Talking to non-users is essential because they can provide insights into barriers preventing them from using your product, which is critical for market expansion.

Start user interviews with yourself and then talk to friends or co-workers for warm introductions to potential users.

It's helpful to talk to users before building your MVP, but you don't need extensive research or years of industry experience; even brief conversations can provide valuable insights.