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ES

Emmett Shear

04/22/17

@ Y Combinator

Talking to non-users is essential because they can provide insights into barriers preventing them from using your product, which is critical for market expansion.

Video

YC

How to Run a User Interview with Emmett Shear (How to Start a Startup 2014: Lecture 16)

@ Y Combinator

How to Run a User Interview with Emmett Shear (How to Start a Startup 2014: Lecture 16)

04/22/17

Related Takeaways

ES

Emmett Shear

04/22/17

@ Y Combinator

When developing a product, it's crucial to talk to users who are already using your service to understand their detailed needs and pain points.

ES

Emmett Shear

04/22/17

@ Y Combinator

User interviews are essential; who you talk to is as important as the questions you ask, as different user groups provide different insights.

MC

Matt Cutts

12/04/19

@ Y Combinator

The first few users you talk to can provide the most valuable insights for product development, but even later feedback from a larger group can still enhance your product.

MS

Michael Seibel

03/16/23

@ Y Combinator

You only start learning about your users when you put a product in front of them; the goal is to get a product out quickly and talk to initial customers to make it useful for them.

MS

Michael Seibel

08/01/19

@ Y Combinator

It's helpful to talk to users before building your MVP, but you don't need extensive research or years of industry experience; even brief conversations can provide valuable insights.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

When discussing your product with potential users, ask them to identify reasons they might not buy it, which can reveal critical pain points.

DE

Dr. Elizabeth Iorns

03/13/14

@ Y Combinator

It's crucial to solve a real problem; you should talk to potential users early to ensure that the problem you're addressing is significant for them as well.

SD

Suhail Doshi

09/12/18

@ Y Combinator

Understanding how users interact with your product is crucial for growth and building something people truly want.

YC

Y Combinator Cast

02/08/25

@ Y Combinator

It's crucial for founders to engage directly with users and the market rather than relying on external opinions to gauge their startup's potential.