To accurately understand your users, ask open-ended questions during interviews. This approach helps uncover their stories and emotions, which often reveal the most pressing problems to solve.

Asking specific questions about how potential customers currently handle a problem can reveal valuable insights into their needs and challenges, and understanding user motivation is critical for solving their problems effectively.

When testing for product-market fit, it's essential to ask customers deep, probing questions to truly understand their problems and needs.

When interviewing users, focus on understanding their problems rather than jumping to solutions.

When interviewing potential customers, it's crucial to conduct these interviews over video calls or in person to gain deeper insights than through surveys.

Conduct customer interviews to understand their motivations and pain points; aim for five to ten interviews for qualitative insights.

Five great questions to ask during early customer interviews include: What is the hardest part about doing this thing? When is the last time you encountered this problem? Why was this hard? What have you done to solve this problem? What don’t you love about the solution you already tried?

Listen to customers' problems rather than their proposed solutions, as they often don't know what they want until you show it to them.

You should ask a lot of questions during demos to better understand customer needs and pain points.