To effectively interview potential customers, ask open-ended follow-up questions that encourage them to share their problems and experiences.

Five great questions to ask during early customer interviews include: What is the hardest part about doing this thing? When is the last time you encountered this problem? Why was this hard? What have you done to solve this problem? What don’t you love about the solution you already tried?

Customer interviews are essential for understanding the right messaging and ensuring that the product aligns with user needs and expectations.

When interviewing potential customers, it's crucial to conduct these interviews over video calls or in person to gain deeper insights than through surveys.

Founders should conduct their own sales calls to qualify customers and understand their pain points better.

To validate your product, focus on gaining insights from potential customers about their pain points and the value your solution provides.

To accurately understand your users, ask open-ended questions during interviews. This approach helps uncover their stories and emotions, which often reveal the most pressing problems to solve.

You should ask a lot of questions during demos to better understand customer needs and pain points.

Asking specific questions about how potential customers currently handle a problem can reveal valuable insights into their needs and challenges, and understanding user motivation is critical for solving their problems effectively.