Talking to customers provides more depth and information than analyzing data points in a graph, which is critical for building intuition about your product.

Recording user interviews is highly beneficial; it allows you to engage fully in the conversation and later share insights with your team.

To effectively interview potential customers, ask open-ended follow-up questions that encourage them to share their problems and experiences.

Customer interviews are essential for understanding the right messaging and ensuring that the product aligns with user needs and expectations.

User interviews are essential; who you talk to is as important as the questions you ask, as different user groups provide different insights.

Conduct customer interviews to understand their motivations and pain points; aim for five to ten interviews for qualitative insights.

When testing for product-market fit, it's essential to ask customers deep, probing questions to truly understand their problems and needs.

You can learn more from customers when they have a product to interact with, rather than just talking to them.

To accurately understand your users, ask open-ended questions during interviews. This approach helps uncover their stories and emotions, which often reveal the most pressing problems to solve.