Ask users, 'What is the hardest part about doing this thing?' to uncover their pain points.

Ask users about their past experiences with problems rather than hypotheticals to gain better insights.

Asking specific questions about how potential customers currently handle a problem can reveal valuable insights into their needs and challenges, and understanding user motivation is critical for solving their problems effectively.

To accurately understand your users, ask open-ended questions during interviews. This approach helps uncover their stories and emotions, which often reveal the most pressing problems to solve.

When discussing your product with potential users, ask them to identify reasons they might not buy it, which can reveal critical pain points.

Find out, 'What, if anything, have you done to solve this problem?' to learn about their attempts at solutions.

Ask, 'What don’t you love about the solution you already tried?' to identify shortcomings in existing solutions.

Five great questions to ask during early customer interviews include: What is the hardest part about doing this thing? When is the last time you encountered this problem? Why was this hard? What have you done to solve this problem? What don’t you love about the solution you already tried?

It's essential to probe deeper into the problems your users face, rather than just focusing on how your product solves them.