Ask, 'Why was this hard?' to gain insights into the challenges users face.

When discussing your product with potential users, ask them to identify reasons they might not buy it, which can reveal critical pain points.

Ask users about their past experiences with problems rather than hypotheticals to gain better insights.

Five great questions to ask during early customer interviews include: What is the hardest part about doing this thing? When is the last time you encountered this problem? Why was this hard? What have you done to solve this problem? What don’t you love about the solution you already tried?

To accurately understand your users, ask open-ended questions during interviews. This approach helps uncover their stories and emotions, which often reveal the most pressing problems to solve.

When developing a product, it's crucial to talk to users who are already using your service to understand their detailed needs and pain points.

Asking specific questions about how potential customers currently handle a problem can reveal valuable insights into their needs and challenges, and understanding user motivation is critical for solving their problems effectively.

When building a product, it's crucial to understand people's pain points and why they need it.

When building products, it's crucial to understand user pain points through direct interaction, as this can lead to better design and user experience.