If your initial launch doesn't attract attention, it's not a reason to give up; instead, iterate and launch again until you find a core group of users who love your product.

Think of launching as an ongoing process; if your initial launch doesn't attract attention, keep iterating and relaunching like Airbnb did.

Launching your product is essential; failing to do so can prevent you from gaining valuable feedback and iterating effectively, but it's not as significant to your users as it is to you, so prioritize launching sooner to validate if it solves their problem.

If you feel hopeless after launching and trying to gain users for an extended period, it's likely time to pivot.

When launching a product that no one uses, founders should analyze the situation to identify which assumptions were incorrect and adjust their approach accordingly.

Launch quickly to receive immediate feedback, as your first launch is likely to fail and no one may want your product.

It's crucial for founders to understand that launching is not a one-time event; it's an ongoing process where the goal is to generate excitement and feedback from users.

The best founders use launches to diagnose problems, find early adopters, and iterate on their products based on customer feedback, leading to continuous improvement.

Launching continuously, even before having a fully functioning product, allows you to practice, refine your idea, and test your messaging with real users.