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KM

Kat Mañalac

02/10/23

@ Y Combinator

Think of launching as an ongoing process; if your initial launch doesn't attract attention, keep iterating and relaunching like Airbnb did.

Video

YC

The Best Way To Launch Your Startup | Startup School

@ Y Combinator

The Best Way To Launch Your Startup | Startup School

02/10/23

Related Takeaways

KM

Kat Mañalac

02/10/23

@ Y Combinator

If your initial launch doesn't attract attention, it's not a reason to give up; instead, iterate and launch again until you find a core group of users who love your product.

KM

Kat Mañalac

02/10/23

@ Y Combinator

Most founders overthink their first launch, believing they have only one chance to get it right, but launching is a continual process.

MS

Michael Seibel

03/16/22

@ Y Combinator

It's crucial for founders to understand that launching is not a one-time event; it's an ongoing process where the goal is to generate excitement and feedback from users.

YC

Y Combinator Cast

07/13/24

@ Y Combinator

If your launch doesn't attract users, it's not the end; you can use it to diagnose issues like messaging or targeting the wrong customers, and then relaunch after making necessary adjustments.

YC

Y Combinator Cast

04/22/23

@ Y Combinator

Continuously launch and iterate on your product; for instance, Segment started as classroom analytics but pivoted to a backend service after multiple launches.

KM

Kat Mañalac

02/10/23

@ Y Combinator

Launching continuously, even before having a fully functioning product, allows you to practice, refine your idea, and test your messaging with real users.

MS

Michael Seibel

08/01/19

@ Y Combinator

Launch is about acquiring your first customers, not just generating press or buzz.

YC

Y Combinator Cast

07/13/24

@ Y Combinator

The myth that a launch is a one-time event that must be perfect can hinder Founders; in reality, multiple launches can lead to valuable insights and improvements.

YC

Y Combinator Cast

07/13/24

@ Y Combinator

The best founders use launches to diagnose problems, find early adopters, and iterate on their products based on customer feedback, leading to continuous improvement.