After realizing that property management companies were not aligned with our values, we refocused on offering primary home experiences, which enhance the guest's stay.

Instead of trying to completely replace existing hotel systems, we pivoted to work cohesively with them, integrating our solutions to enhance the booking experience.

Airbnb's founders realized the importance of facilitating payments after a personal experience highlighted the need for a secure transaction process.

Brian had a great experience staying at an Airbnb during the event, but there was a payment issue that made us realize the importance of handling transactions upfront.

I have a stubborn persona and a relentless drive to create a seamless experience, which led us to pivot our strategy during the pandemic. We realized that no hotel could accept Apple Pay at that time, and launching a consumer app was extremely challenging.

Before Selfbook, no hotel could accept Apple Pay, but we introduced digital wallets into the industry to streamline the experience.

We understood that the product is not just the website or app, but the experience of hospitality and the sense of belonging.

We were the first site to allow users to book accommodations and pay online through the app, which was a significant innovation at the time.

We started with a freemium model, but realized it distracted us; we shifted to a paid model and consistently increased prices over time, which helped us focus on serious customers.