We shifted our vision to make booking a home as easy as booking a hotel, aiming for a three-click process to complete the booking.

This experience led us to decide to manage payments ourselves, not for profit, but to enhance the overall hospitality experience.

After realizing that property management companies were not aligned with our values, we refocused on offering primary home experiences, which enhance the guest's stay.

Building a guest-first experience is far superior to just creating another B2B product, even though we are a B2B company. The hotel industry has been left behind technologically, with many systems dating back to the 1960s, while user behavior has evolved rapidly.

Learning from the hotel industry, we see that companies like Hilton and Marriott have shifted from owning properties to managing them, which is a model we can adopt.

I have a stubborn persona and a relentless drive to create a seamless experience, which led us to pivot our strategy during the pandemic. We realized that no hotel could accept Apple Pay at that time, and launching a consumer app was extremely challenging.

We aimed to create a seamless booking experience, ensuring users could book a home in three clicks, similar to the ease of using an iPod.

In 2024, we tripled our revenue, helped hotels increase website conversion rates by 40%, and reduced cancellations by 44%.

Initially, we positioned Airbnb as a cheaper alternative to hotels, targeting those who couldn't afford traditional accommodations, rather than as a direct hotel replacement.