We shifted our vision to make booking a home as easy as booking a hotel, aiming for a three-click process to complete the booking.

In summer 2008, we finalized the product design, allowing users to book homes directly, which was a novel concept at the time.

We were the first site to allow users to book accommodations and pay online through the app, which was a significant innovation at the time.

We aimed to launch our improved service in three months, incorporating payments and reviews to enhance user experience, and we launched our service just weeks before a major event, listing 800 properties to help locals make extra money during the influx of visitors.

Instead of trying to completely replace existing hotel systems, we pivoted to work cohesively with them, integrating our solutions to enhance the booking experience.

Selfbook provides the infrastructure for travel, aiming to eliminate friction in the booking process to increase conversion rates.

To enhance user experience, we leverage the native UI capabilities of iOS and Android, ensuring a seamless interaction.

Simplicity was key in our product development. We focused on providing easy access to construction information on mobile devices.

By actively engaging with our users and improving their listings, we were able to curate quality properties, leading to increased bookings and traction for our service.