We had to educate our customers on using mobile devices and our software, as many in the construction industry were not digital natives.

In mobile app design, ensure that the most important interactions are easily accessible and not hidden behind subtle icons.

Our observation was that we had been doing a lot of abstract explorations into multi-touch technology before we could create a flat, user-friendly device. When designing products, we realized that most devices required a tradeoff between small buttons and small displays, which made them difficult to use. Our approach allowed for a larger display without compromising on button functionality, enabling contextual buttons that could be larger or smaller based on the app's needs.

To bridge the knowledge gap for users, we focused on reducing the complexity of our application rather than adding new features, which often increases the knowledge required to use it.

In the early days, we relied on ease of use and a friendly interface to differentiate Wufoo from competitors, who often had more complex and less engaging products.

Designers must be honest in their work, focusing on simplicity and eliminating unnecessary elements to create meaningful products.

When designing an app, it's crucial to simplify the interface to avoid overwhelming users with too many options.

We didn't compromise on making things easy, and because I relied on a foundation of principles, it was scalable to the largest applications on the internet.

I focus on building a product that is simple for the majority of users while hiding advanced features for power users who seek them out.