Simplicity in design is about expressing the essence and purpose of something, not just removing clutter.

Visual design should focus on conveying important information clearly, avoiding unnecessary ornamentation that distracts from the message.

Minimalism in design means creating things that are not burdened with non-essentials, focusing on purity and simplicity.

Design is not just about aesthetics; it's about creating a user-friendly experience that ensures users can navigate and interact with your product easily.

Design is about creating things for users that work well and delight them.

Design should not be for its own sake; it must solve real problems for users.

Craft and beauty in design are essential; they are not just nice-to-haves but must-haves that prevent users from questioning the product's functionality.

The philosophy of simplicity in design is crucial, and it’s a principle that Steve Jobs embraced, which he learned from others.

The goal of design should be to bring order to chaos and create something that genuinely improves lives. When developing products, people often focus on easily measurable attributes like cost and speed, which can overshadow the contributions of design and creativity that are harder to quantify.