The design of Wufoo was intentionally casual and friendly, which made it more appealing and memorable compared to other business tools.

Wufoo's user interface was designed to be intuitive and simple, allowing users to create forms quickly without needing technical skills, which set us apart from competitors.

At Wufoo, we aimed to create a product that people wanted to love and have a relationship with, rather than just a tool that reminded them of working in a cubicle.

In the early days of Wufoo, we focused on creating a great customer experience by ensuring that everyone in the company was passionate and involved in customer support, which helped maintain our culture and efficiency.

Our freemium model allowed Wufoo to spread organically; users would see 'powered by Wufoo' on forms they created, which helped us gain visibility.

We launched an interactive demo of Wufoo before the official product, which attracted over 100,000 users and helped us gauge interest and collect feedback. Building an audience before launching a product is crucial; it allows you to start with a trusted base of potential customers.

At Wufoo, we dedicated 30% of our engineering time to creating internal tools that empower users to help themselves, significantly reducing customer support needs.

Embedding forms on other websites was a unique feature that helped Wufoo gain traction, as it allowed users to share our product without redirecting their audience.

When starting Wufoo, we focused on creating valuable content through our blog, which helped us build a readership of over a hundred thousand subscribers before launching our product.