We launched an interactive demo of Wufoo before the official product, which attracted over 100,000 users and helped us gauge interest and collect feedback. Building an audience before launching a product is crucial; it allows you to start with a trusted base of potential customers.

Our freemium model allowed Wufoo to spread organically; users would see 'powered by Wufoo' on forms they created, which helped us gain visibility.

In the early days of Wufoo, we focused on creating a great customer experience by ensuring that everyone in the company was passionate and involved in customer support, which helped maintain our culture and efficiency.

Our growth at Wufoo was driven entirely by word of mouth, with no advertising, highlighting the importance of user satisfaction and retention in achieving growth.

At Wufoo, we aimed to create a product that people wanted to love and have a relationship with, rather than just a tool that reminded them of working in a cubicle.

At Wufoo, we dedicated 30% of our engineering time to creating internal tools that empower users to help themselves, significantly reducing customer support needs.

In the early days, we relied on ease of use and a friendly interface to differentiate Wufoo from competitors, who often had more complex and less engaging products.

At Wufoo, we managed to provide support to 500,000 users with just a small team, achieving a response time of 7 to 12 minutes during peak hours, which was crucial for user satisfaction.

Embedding forms on other websites was a unique feature that helped Wufoo gain traction, as it allowed users to share our product without redirecting their audience.