Our growth primarily came from word of mouth and PR, as we focused on making sure customers loved our service.

In the early days of Wufoo, we focused on creating a great customer experience by ensuring that everyone in the company was passionate and involved in customer support, which helped maintain our culture and efficiency.

Our freemium model allowed Wufoo to spread organically; users would see 'powered by Wufoo' on forms they created, which helped us gain visibility.

When starting Wufoo, we focused on creating valuable content through our blog, which helped us build a readership of over a hundred thousand subscribers before launching our product.

Word-of-mouth growth is the most effective form of marketing; create a compelling story about your product that users want to share.

At Wufoo, we aimed to create a product that people wanted to love and have a relationship with, rather than just a tool that reminded them of working in a cubicle.

At Wufoo, we dedicated 30% of our engineering time to creating internal tools that empower users to help themselves, significantly reducing customer support needs.

We launched an interactive demo of Wufoo before the official product, which attracted over 100,000 users and helped us gauge interest and collect feedback. Building an audience before launching a product is crucial; it allows you to start with a trusted base of potential customers.

At Wufoo, we managed to provide support to 500,000 users with just a small team, achieving a response time of 7 to 12 minutes during peak hours, which was crucial for user satisfaction.