Word of mouth growth is the cheapest way to grow your startup, and it's crucial to communicate your idea clearly so that anyone can talk about it easily.

The network effect is crucial in marketing; products that improve as more people use them create a compelling reason for others to join in and spread the word.

The best companies grow through word of mouth, which requires that people can easily remember and understand what you do.

Referrals amplify word of mouth; offering financial incentives for users to share your product can enhance this effect.

Viral growth requires not just a good product but also an excellent user experience that encourages users to share it with others. A strong referral program is essential for facilitating this growth.

The best companies grow through word-of-mouth rather than paid acquisition, and in the early days of a startup, if you lack funds, focus on growing your business without spending money by doing things that don't scale. This organic growth is a sign of a strong product that resonates with users.

Our growth at Wufoo was driven entirely by word of mouth, with no advertising, highlighting the importance of user satisfaction and retention in achieving growth.

Viral growth occurs when users have such a great experience that they recommend your service to others, leading to organic growth without additional costs.

If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.