Word-of-mouth growth is the most effective form of marketing; create a compelling story about your product that users want to share.

The best companies grow through word of mouth, which requires that people can easily remember and understand what you do.

A clear idea is essential for growth, as it allows for organic expansion through word of mouth.

You need to practice telling your startup's story clearly and succinctly so that others can easily repeat it and help spread the word, which is essential for virality.

The best companies grow through word-of-mouth rather than paid acquisition, and in the early days of a startup, if you lack funds, focus on growing your business without spending money by doing things that don't scale. This organic growth is a sign of a strong product that resonates with users.

It's important for founders to clearly communicate what they do in a way that anyone, including their grandparents, can understand, as this aids in word-of-mouth growth.

The key to startup success is building a product so good that people spontaneously tell their friends about it, which accounts for 80% of the work needed for success.

Practice talking about your startup regularly to improve your clarity and effectiveness in communicating your idea.

Founders should communicate in the easiest way for them, whether that's through podcasts, casual conversations, or writing, to reduce friction in sharing their ideas.