Organic growth, which is growth that doesn't require payment, is often neglected by founders. For example, at Monzo, we reached a million customers before spending on direct marketing or advertising, primarily through virality and network effects.

As a startup grows, the focus shifts from just acquiring users to ensuring sustainable growth and revenue. We learned the hard way that even if users love our product, we must also pay attention to our overall growth metrics to avoid becoming a beloved startup that fails due to lack of financial viability.

Word of mouth growth is the cheapest way to grow your startup, and it's crucial to communicate your idea clearly so that anyone can talk about it easily.

In the early stages, focus on organic growth rather than paid users, as relying on paid growth can be misleading and should be avoided as much as possible.

For the first 20 crores, prioritize product-driven growth through word of mouth and community engagement rather than relying solely on performance marketing.

Word-of-mouth growth is the most effective form of marketing; create a compelling story about your product that users want to share.

The most successful way to implement growth strategies is through a bottoms-up and organic approach, often starting with small teams that optimize specific parts of the product.

Successful startups often start with non-scalable methods to acquire their first customers before moving to scalable growth channels.

To grow your startup, focus on three types of growth: sticky growth, viral growth, and paid growth.