When organizing a growth team, you can either have it as a separate entity or integrate it with the product team, but it's crucial to find a balance between shared responsibility and dedicated focus on growth.

Bottom Up sales start with the user, focusing on building a self-serve product that can be adopted without direct interaction with the company. This approach works well for startups that solve pain points for individuals or small teams, as products need to be easy to adopt and can spread virally within an organization.

Always iterate on successful growth strategies. The channels you use will change over time, so stay adaptable and optimize your approach continuously.

The best companies grow through word-of-mouth rather than paid acquisition, and in the early days of a startup, if you lack funds, focus on growing your business without spending money by doing things that don't scale. This organic growth is a sign of a strong product that resonates with users.

You can successfully run both product-led growth and top-down sales strategies simultaneously, maximizing growth opportunities in both market segments.

Successful startups often start with non-scalable methods to acquire their first customers before moving to scalable growth channels.

Building growth into the product from the start is crucial, rather than treating it as an afterthought after initial user acquisition.

A strong growth strategy involves running numerous experiments and being willing to adapt quickly based on data.

A great product naturally drives adoption, but the role of a growth team is to ensure that growth doesn't slow down by identifying new channels and optimizing conversion.