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AS

Alex Schultz

03/24/17

@ Y Combinator

A strong growth strategy involves running numerous experiments and being willing to adapt quickly based on data.

Video

YC

Growth with Alex Schultz (How to Start a Startup 2014: Lecture 6)

@ Y Combinator

Growth with Alex Schultz (How to Start a Startup 2014: Lecture 6)

03/24/17

Related Takeaways

AC

Adora Cheung

03/20/17

@ Y Combinator

Always iterate on successful growth strategies. The channels you use will change over time, so stay adaptable and optimize your approach continuously.

KS

Krithika Shankarraman

05/25/25

@ Lenny's Podcast

Experimentation is key in marketing. Test different strategies, validate what works, and be willing to discard what doesn't. This approach allows for continuous improvement and adaptation to market needs.

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

Experimentation is vital for making informed decisions. Without data-driven experimentation, decisions may be based on luck or guesswork, leading to poor outcomes.

GA

Gustaf Alströmer

06/27/19

@ Y Combinator

The most successful way to implement growth strategies is through a bottoms-up and organic approach, often starting with small teams that optimize specific parts of the product.

DS

Dan Siroker

10/26/13

@ Y Combinator

Our growth strategy involved continuous improvement and innovation, leading to a product that allows users to experiment with changes to their websites to improve conversion rates.

DC

Dalton Caldwell

05/10/19

@ Y Combinator

To create luck in a Series A startup or later, maintain a culture of fast-moving experimentation and hire people who can iterate quickly and effectively.

LP

Lenny's Podcast Cast

05/02/25

@ Lenny's Podcast

Ultimately, strategy must produce tangible results; continuous testing and iteration are essential to pivot away from ineffective parts and focus on those that show traction.

Gf

Google for Developers Cast

05/23/25

@ Google for Developers

Developers should be agile and continuously experiment with technology, as many ideas may not work initially but could succeed in future iterations of the models.

YC

Y Combinator Cast

05/31/24

@ Y Combinator

Doing things that don't scale allows startups to experiment, fail fast, and quickly test assumptions before investing significant time in product development.