Strategy should be about quickly testing hypotheses rather than lengthy planning; execution is key.

A strong growth strategy involves running numerous experiments and being willing to adapt quickly based on data.

Successful pivots often involve changing operational processes, such as product development and performance metrics, while maintaining a similar organizational structure.

Always iterate on successful growth strategies. The channels you use will change over time, so stay adaptable and optimize your approach continuously.

Experimentation is key in marketing. Test different strategies, validate what works, and be willing to discard what doesn't. This approach allows for continuous improvement and adaptation to market needs.

A strategy should be a living document that evolves as new insights and challenges arise, rather than a static plan.

Every great strategy has tension at its core, which is essential for innovation and effective product launches.

It's important to be intentional about which past learnings to retain and which to discard during a pivot, as success tends to reinforce certain lessons more than failures.

Strategy is often overrated for product managers; instead, focus on how fast you can go from hypothesis to data.