Tension is at the heart of every great strategy. It creates a sense of urgency and possibility, pushing people to engage with your product and its promises.

To succeed in a startup, you must create something that customers want to buy, which often involves creating tension that drives them to act.

Ultimately, strategy must produce tangible results; continuous testing and iteration are essential to pivot away from ineffective parts and focus on those that show traction.

It's essential to balance immediate action with strategic planning for long-term goals, especially in product development.

Creating tension in your marketing is essential; it compels customers to act by making them feel they will miss out if they don't engage with your offering.

Flexibility in tactics is essential for success, while maintaining a steadfast vision is equally important to navigate the unpredictable nature of entrepreneurship.

It's important to innovate strategically based on what the customer truly desires, rather than just innovating for the sake of it.

As a founder, it's crucial to balance the development of products with the capabilities needed to bring those products to market, creating organizational clarity.

It's crucial to understand how hard it is to create something that people actually want. Many founders mistakenly believe they have extra resources to innovate on unrelated aspects, which complicates their efforts.