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SG

Seth Godin

02/13/24

@ Brand Master Academy

Creating tension in your marketing is essential; it compels customers to act by making them feel they will miss out if they don't engage with your offering.

Video

BM

Branding & Marketing In The Age Of AI with Seth Godin

@ Brand Master Academy

Branding & Marketing In The Age Of AI with Seth Godin

02/13/24

Related Takeaways

SG

Seth Godin

12/08/24

@ Lenny's Podcast

Tension is at the heart of every great strategy. It creates a sense of urgency and possibility, pushing people to engage with your product and its promises.

SG

Seth Godin

10/30/24

@ Chase Jarvis

To create meaningful change, we need to intentionally create tension, such as fear of missing out, which can motivate people to engage with our work.

SG

Seth Godin

02/13/24

@ Brand Master Academy

To succeed in a startup, you must create something that customers want to buy, which often involves creating tension that drives them to act.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Creating a clear call to action is essential; customers need to know exactly what you want them to do to engage with your brand.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Having clear and repeated calls to action is crucial; if customers are confused about what to do, they are less likely to engage with your business.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands must clearly articulate how they can help customers avoid negative outcomes, creating a sense of urgency and relevance in their messaging.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Defining the stakes in a customer’s story is essential; if customers don't see the consequences of not choosing your business, the story becomes uninteresting.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To effectively market, brands should communicate the negative consequences customers might face if they do not engage with their products or services.

DM

Donald Miller

06/13/21

@ Zack Scriven Media

Identifying a potential desire for your customer opens what is sometimes called a story gap, which compels them to engage with your brand.