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ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands must clearly articulate how they can help customers avoid negative outcomes, creating a sense of urgency and relevance in their messaging.

Video

ZS

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To effectively market, brands should communicate the negative consequences customers might face if they do not engage with their products or services.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Every human being is trying to avoid a tragic ending. Brands must show customers the cost of not doing business with them, highlighting what's at stake in their story.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that fail to warn customers about potential negative outcomes miss the opportunity to engage them effectively.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands should illustrate how their products can lead to a better life for customers, emphasizing the positive changes that will occur after purchase.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Creating a clear call to action is essential; customers need to know exactly what you want them to do to engage with your brand.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Customers are attracted to brands that address their internal problems, not just external ones. By discussing the problems customers face, brands can deepen their interest in what they offer.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Successful brands clearly define what life looks like for customers after engaging with their products, creating a compelling vision that motivates action.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The success of a brand's story hinges on clearly defining the resolution to customers' problems, ensuring they understand the benefits of engaging with the brand.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To deepen customer experience, it's important to clarify what’s at stake and brainstorm potential calls to action in your brand script.