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About

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To deepen customer experience, it's important to clarify what’s at stake and brainstorm potential calls to action in your brand script.

Video

ZS

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Creating a clear call to action is essential; customers need to know exactly what you want them to do to engage with your brand.

DM

Donald Miller

06/13/21

@ Zack Scriven Media

As you create a brand script, focus on one simple desire, and then identify more things your customers want in the subplots of your overall brand.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Customers want your brand to participate in their transformation, which is a key aspect of the brand script.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Having clear and repeated calls to action is crucial; if customers are confused about what to do, they are less likely to engage with your business.

DM

Donald Miller

06/13/21

@ Zack Scriven Media

Defining exactly what your customer wants brings clarity and camaraderie to your staff, as each member understands their role in the story they are inviting customers to engage in.

KH

Kevin Hale

09/07/19

@ Y Combinator

The call to action should be closely aligned with the 'magic moment'—the point when users realize the value of your product and feel excited to use it.

DM

Donald Miller

06/13/21

@ Zack Scriven Media

As a brand, it's important to define something your customer wants, because once we define what they want, we pose a story question in their minds: can this brand really help me get what I want?

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The success of a brand's story hinges on clearly defining the resolution to customers' problems, ensuring they understand the benefits of engaging with the brand.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Successful brands clearly define what life looks like for customers after engaging with their products, creating a compelling vision that motivates action.