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Donald Miller

06/13/21

@ Zack Scriven Media

Defining exactly what your customer wants brings clarity and camaraderie to your staff, as each member understands their role in the story they are inviting customers to engage in.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Donald Miller

06/13/21

@ Zack Scriven Media

When we define something our customer wants and communicate it simply, we invite them into a story that has definition and direction.

Donald Miller

06/13/21

@ Zack Scriven Media

Defining something our customer wants and featuring it in our marketing materials will open a story gap, but we must pare down the customer's ambition to a single focus.

Donald Miller

06/13/21

@ Zack Scriven Media

As a brand, it's important to define something your customer wants, because once we define what they want, we pose a story question in their minds: can this brand really help me get what I want?

Donald Miller

06/13/21

@ Zack Scriven Media

When we communicate clearly, we must define a desire our customers have, or we will fail to open up a story gap, causing our audience to ignore us.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The success of a brand's story hinges on clearly defining the resolution to customers' problems, ensuring they understand the benefits of engaging with the brand.

Donald Miller

06/13/21

@ Zack Scriven Media

Define a desire for your customer, and the story you're inviting them into will have a powerful hook.

Y Combinator Cast

03/01/25

@ Y Combinator

Understanding who you are selling to is crucial. Imagine switching roles with your customer and identifying their top three goals. This can help you align your product with their needs.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To deepen customer experience, it's important to clarify what’s at stake and brainstorm potential calls to action in your brand script.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Defining the stakes in a customer’s story is essential; if customers don't see the consequences of not choosing your business, the story becomes uninteresting.