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YC

Y Combinator Cast

03/01/25

@ Y Combinator

Understanding who you are selling to is crucial. Imagine switching roles with your customer and identifying their top three goals. This can help you align your product with their needs.

Video

This Is What Young Founders Should Focus On

@ Y Combinator

This Is What Young Founders Should Focus On

03/01/25

Related Takeaways

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

Meeting with multiple customers helps you categorize their needs and identify the right direction for your product.

Y Combinator Cast

03/01/24

@ Y Combinator

It's crucial to remember your expertise as a buyer; this realization can help you understand your customers better and refine your sales approach.

Seth Godin

12/08/24

@ Lenny's Podcast

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

Bret Taylor

05/08/25

@ Sequoia Capital

The key to selling effectively is understanding your customer's language and needs, and reflecting the value of your technology in solving their problems.

Mathilde Collin

10/25/18

@ Y Combinator

In the early days, focus on understanding customer workflows and pain points rather than just selling features; this approach leads to better product alignment with customer needs.

Des Traynor

12/13/17

@ Y Combinator

In marketing, it's crucial to understand how people buy your product rather than just focusing on selling it, as different users have varying needs and approaches to finding solutions.

Ben Brook

04/19/25

@ EO

Engaging early customers in a consultative manner can help refine your product and ensure alignment with their needs.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

When selling products, it's essential to show how they can make someone's life better, guiding customers on where you want to take them.

Des Traynor

12/13/17

@ Y Combinator

I advise focusing on understanding your target users and the problems they face, and then providing solutions that align with your product's capabilities.