Understanding who you are selling to is crucial. Imagine switching roles with your customer and identifying their top three goals. This can help you align your product with their needs.

When trying to get your first customer, reflect on your past experiences as a buyer and consider which sales tactics would have worked on you.

In marketing, it's crucial to understand how people buy your product rather than just focusing on selling it, as different users have varying needs and approaches to finding solutions.

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

Your most important guide to anything you do is your customer.

Engaging early customers in a consultative manner can help refine your product and ensure alignment with their needs.

Understanding who your customer is essential; many founders mistakenly believe everyone is their customer, which can lead to confusion.

You should prioritize understanding your customers and their needs before expanding your reach to a broader audience.

The key to selling effectively is understanding your customer's language and needs, and reflecting the value of your technology in solving their problems.