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BB

Ben Brook

04/19/25

@ EO

Engaging early customers in a consultative manner can help refine your product and ensure alignment with their needs.

Video

E

How We Went from Zero Buyers to One of the Fastest-Growing B2B StartupsㅣTranscend, Ben Brook

@ EO

How We Went from Zero Buyers to One of the Fastest-Growing B2B StartupsㅣTranscend, Ben Brook

04/19/25

Related Takeaways

EM

Eric Migicovsky

10/13/18

@ Y Combinator

Engaging with customers early can provide the momentum needed to refine your product and ensure it meets market demands.

JW

Jeff Weinstein

07/11/24

@ Lenny's Podcast

Engaging early customers in the product design process fosters momentum and ensures that the product meets their needs, rather than relying solely on internal assumptions.

EM

Eric Migicovsky

10/13/18

@ Y Combinator

It's crucial to engage with customers early on, as they can provide valuable feedback that helps you build a better product than if you just focus on perfecting the prototype first.

GA

Gustaf Alströmer

12/02/22

@ Y Combinator

Great founders engage with future customers even before having a product, as this helps them understand user motivations and gather honest feedback.

JW

Jeff Weinstein

07/11/24

@ Lenny's Podcast

Inviting customers to design the product can lead to better outcomes, as they often have valuable insights and skills that can enhance the final product.

HI

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

Meeting with multiple customers helps you categorize their needs and identify the right direction for your product.

MC

Matt Cutts

12/04/19

@ Y Combinator

The first few users you talk to can provide the most valuable insights for product development, but even later feedback from a larger group can still enhance your product.

MC

Mathilde Collin

10/25/18

@ Y Combinator

In the early days, focus on understanding customer workflows and pain points rather than just selling features; this approach leads to better product alignment with customer needs.

TB

Tom Blomfield

12/16/23

@ Y Combinator

Engaging directly with users and leveraging product intuition is vital for making informed decisions in a startup environment.