Engaging early customers in the product design process fosters momentum and ensures that the product meets their needs, rather than relying solely on internal assumptions.

Engaging early customers in a consultative manner can help refine your product and ensure alignment with their needs.

It's crucial to engage with customers early on, as they can provide valuable feedback that helps you build a better product than if you just focus on perfecting the prototype first.

Engaging with customers early can provide the momentum needed to refine your product and ensure it meets market demands.

Designers have something really valuable to bring to the table when starting companies, as they can build products that people truly want.

Listening to customers is crucial; they often reveal their most pressing problems, which can guide product development effectively.

Designers and creatives can significantly enhance user experience by making products delightful and joyful to use, which can lead to increased usage.

The first few users you talk to can provide the most valuable insights for product development, but even later feedback from a larger group can still enhance your product.

Designing for people requires understanding their context, which is often lost in corporate environments; working in more personal settings can lead to better design outcomes.