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Seth Godin

12/08/24

@ Lenny's Podcast

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

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Seth Godin's best tactics for building remarkable products, strategies, brands and more

@ Lenny's Podcast

Seth Godin's best tactics for building remarkable products, strategies, brands and more

12/08/24

Related Takeaways

Seth Godin

10/30/24

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Choosing your clients is crucial because it shapes your future. When you pick your customers, you also pick your career trajectory.

Michael Seibel

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You must give your product to customers who resemble your target audience; this is a crucial step in testing your product.

Gustaf Alströmer

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You should prioritize understanding your customers and their needs before expanding your reach to a broader audience.

Michael Skok

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If you don't know who your customer is and think it's everyone, you're likely to fail because targeting a broad audience is overwhelming for any startup.

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Ignoring current customers can be strategic; it's crucial to focus on attracting future customers who align with the company's new direction.

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Understanding who you are selling to is crucial. Imagine switching roles with your customer and identifying their top three goals. This can help you align your product with their needs.

Michael Seibel

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Understanding who your customer is essential; many founders mistakenly believe everyone is their customer, which can lead to confusion.

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When launching a product, focus on your customers' needs rather than your competitors' features; it's about doing one thing exceptionally well.

Harvard Innovation Labs Cast

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Narrowing your target market to a specific segment with a critical need can lead to greater success than trying to appeal to a broad audience.