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Atmrix

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Atmrix

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MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

If you don't know who your customer is and think it's everyone, you're likely to fail because targeting a broad audience is overwhelming for any startup.

Video

HI

Value Props: Create a Product People Will Actually Buy

@ Harvard Innovation Labs

Value Props: Create a Product People Will Actually Buy

04/01/23

Related Takeaways

MS

Michael Seibel

09/06/18

@ Y Combinator

Understanding who your customer is essential; many founders mistakenly believe everyone is their customer, which can lead to confusion.

SG

Seth Godin

12/08/24

@ Lenny's Podcast

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

HI

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

Many startups fail because they try to do too much at once; it's better to expand on success one customer at a time.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

You should prioritize understanding your customers and their needs before expanding your reach to a broader audience.

KM

Kathryn Minshew

03/13/14

@ Y Combinator

In startup customer acquisition, the idea that 'if you build it, they will come' is often false; you need to actively find your audience.

HI

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

Startups should focus on a narrow market segment initially to avoid overwhelming themselves and to build a solid foundation for growth.

DM

Donald Miller

06/13/21

@ Zack Scriven Media

A critical mistake many organizations make is defining what their customers want without narrowing it down to a single focus, which leads to confusion.

MS

Michael Seibel

08/17/19

@ Y Combinator

Helping users you don't care about can hinder your startup's success; it's crucial to have a genuine connection with your target audience.

SG

Seth Godin

10/30/24

@ Chase Jarvis

If you're doing good work, you need to understand your audience to avoid wasting time marketing to the wrong people.