Once a brand defines what their customers want, they often make the mistake of not relating it to the customer's sense of survival, leading to vague desires that confuse potential customers.

Understanding who your customer is essential; many founders mistakenly believe everyone is their customer, which can lead to confusion.

Defining something our customer wants and featuring it in our marketing materials will open a story gap, but we must pare down the customer's ambition to a single focus.

Many founders mistakenly believe they know what their customers want without validating their assumptions through user feedback.

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

Many founders mistakenly focus on complex growth strategies instead of simply getting their first customer and validating their idea.

Many founders mistakenly prioritize investors over customers, thinking they need to please investors to succeed, but the focus should be on solving customer problems instead.

If you don't know who your customer is and think it's everyone, you're likely to fail because targeting a broad audience is overwhelming for any startup.

Defining exactly what your customer wants brings clarity and camaraderie to your staff, as each member understands their role in the story they are inviting customers to engage in.