Tools

Explore

Videos Channels Figures

Atmrix

Tools

Explore

Videos Channels Figures

Atmrix

DM

Donald Miller

06/13/21

@ Zack Scriven Media

Once a brand defines what their customers want, they often make the mistake of not relating it to the customer's sense of survival, leading to vague desires that confuse potential customers.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Donald Miller

06/13/21

@ Zack Scriven Media

A critical mistake many organizations make is defining what their customers want without narrowing it down to a single focus, which leads to confusion.

Donald Miller

06/13/21

@ Zack Scriven Media

As a brand, it's important to define something your customer wants, because once we define what they want, we pose a story question in their minds: can this brand really help me get what I want?

Michael Seibel

09/06/18

@ Y Combinator

Understanding who your customer is essential; many founders mistakenly believe everyone is their customer, which can lead to confusion.

Donald Miller

06/13/21

@ Zack Scriven Media

The reality of a diverse brand can be frustrating if your products and services fulfill too many desires, diluting the hero's desire with too many ambitions.

Donald Miller

06/13/21

@ Zack Scriven Media

Imagine your customer is a hitchhiker; if you don't define where you want to take them, they won't engage with your brand.

Michael Seibel

01/27/22

@ Y Combinator

Many founders mistakenly believe they know what their customers want without validating their assumptions through user feedback.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Successful brands clearly define what life looks like for customers after engaging with their products, creating a compelling vision that motivates action.

Donald Miller

06/13/21

@ Zack Scriven Media

Defining something our customer wants and featuring it in our marketing materials will open a story gap, but we must pare down the customer's ambition to a single focus.

Y Combinator Cast

02/03/22

@ Y Combinator

Many founders build products based on their vision of how the world should be, rather than addressing actual customer needs.