If you don't know who your customer is and think it's everyone, you're likely to fail because targeting a broad audience is overwhelming for any startup.

A critical mistake many organizations make is defining what their customers want without narrowing it down to a single focus, which leads to confusion.

Many founders mistakenly believe they know what their customers want without validating their assumptions through user feedback.

Many founders mistakenly prioritize investors over customers, thinking they need to please investors to succeed, but the focus should be on solving customer problems instead.

Many founders mistakenly focus on complex growth strategies instead of simply getting their first customer and validating their idea.

Founders often mistakenly believe they have customers based on interest, but without revenue, they can't confirm the viability of their ideas.

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

Founders often mistakenly believe that advisors have complete knowledge of every user base and problem, but they should be talking to their customers instead.

Once a brand defines what their customers want, they often make the mistake of not relating it to the customer's sense of survival, leading to vague desires that confuse potential customers.