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DM

Donald Miller

06/13/21

@ Zack Scriven Media

Imagine your customer is a hitchhiker; if you don't define where you want to take them, they won't engage with your brand.

Video

ZS

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

DM

Donald Miller

06/13/21

@ Zack Scriven Media

Once a brand defines what their customers want, they often make the mistake of not relating it to the customer's sense of survival, leading to vague desires that confuse potential customers.

DM

Donald Miller

06/13/21

@ Zack Scriven Media

When we define something our customer wants and communicate it simply, we invite them into a story that has definition and direction.

DM

Donald Miller

06/13/21

@ Zack Scriven Media

Define a desire for your customer, and the story you're inviting them into will have a powerful hook.

DM

Donald Miller

06/13/21

@ Zack Scriven Media

If we fail to define something our customer wants, we fail to open a story gap, and without that, they have no motivation to engage with us.

SG

Seth Godin

12/08/24

@ Lenny's Podcast

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Defining the stakes in a customer’s story is essential; if customers don't see the consequences of not choosing your business, the story becomes uninteresting.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

When selling products, it's essential to show how they can make someone's life better, guiding customers on where you want to take them.

DM

Donald Miller

06/13/21

@ Zack Scriven Media

As a brand, it's important to define something your customer wants, because once we define what they want, we pose a story question in their minds: can this brand really help me get what I want?

DM

Donald Miller

06/13/21

@ Zack Scriven Media

Identifying a potential desire for your customer opens what is sometimes called a story gap, which compels them to engage with your brand.