Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

To scale effectively, focus on creating an exceptional experience for one customer at a time before expanding to a larger audience.

I advise focusing on understanding your target users and the problems they face, and then providing solutions that align with your product's capabilities.

We learned the importance of understanding our customers' needs, especially as we scaled, to ensure we were meeting the right demands.

Founders should focus on making one customer happy before scaling; this foundational step is critical for long-term success.

In marketing, it's crucial to understand how people buy your product rather than just focusing on selling it, as different users have varying needs and approaches to finding solutions.

If you don't know who your customer is and think it's everyone, you're likely to fail because targeting a broad audience is overwhelming for any startup.

You should think about how to leverage the diversity of customer needs in your business model.

Startups should focus on a narrow market segment initially to avoid overwhelming themselves and to build a solid foundation for growth.