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About

KM

Kathryn Minshew

03/13/14

@ Y Combinator

In startup customer acquisition, the idea that 'if you build it, they will come' is often false; you need to actively find your audience.

Video

YC

Kathryn Minshew at Female Founders Conference 2014

@ Y Combinator

Kathryn Minshew at Female Founders Conference 2014

03/13/14

Related Takeaways

KM

Kathryn Minshew

06/20/14

@ Y Combinator

Startups require active marketing; having a great product alone won't attract users unless you actively seek them out.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Startups don't take off by themselves; founders must actively recruit customers and drive growth manually instead of relying solely on advertising.

OG

Ooshma Garg

04/19/16

@ Y Combinator

Just because you launch a product doesn't guarantee customer acquisition; I had to fight hard for every customer after the initial excitement wore off.

YC

Y Combinator Cast

08/27/22

@ Y Combinator

Building a great product is important, but startups must also focus on how to acquire customers effectively; a self-service interface alone is not a sufficient strategy.

BF

Brad Flora

06/02/22

@ Y Combinator

Founders often mistakenly believe they have customers based on interest, but without revenue, they can't confirm the viability of their ideas.

RH

Ryan Hoover

10/05/17

@ Y Combinator

Building an audience before launching a product is crucial; it ensures that there are people ready to engage and provide feedback from the start.

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

If you create a product, simply putting it on the market won't guarantee users will come; active growth strategies are necessary.

MS

Michael Seibel

08/01/19

@ Y Combinator

Launch is about acquiring your first customers, not just generating press or buzz.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Successful startups often start with non-scalable methods to acquire their first customers before moving to scalable growth channels.