If you create a product, simply putting it on the market won't guarantee users will come; active growth strategies are necessary.

Startups don't take off by themselves; founders must actively recruit customers and drive growth manually instead of relying solely on advertising.

In startup customer acquisition, the idea that 'if you build it, they will come' is often false; you need to actively find your audience.

Building a great product is important, but startups must also focus on how to acquire customers effectively; a self-service interface alone is not a sufficient strategy.

When working with early-stage startups, the focus is often on how to get the product in front of people, as there are no silver bullets in this process. You need to try various strategies like content marketing, search engine marketing, search engine optimization, events, webinars, partnerships, and even street teams to find what works best.

Startups should proactively recruit rather than just post jobs and wait for applicants; hiring is a critical strategy that can make or break a startup.

Startups need to build a product that users love, focusing on a few passionate users rather than a large number of indifferent ones.

When startups begin, they often try to attract every user possible, but this can lead to unwanted users who hijack the product for unintended purposes.

It's crucial for founders to engage directly with users and the market rather than relying on external opinions to gauge their startup's potential.