Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Startups don't take off by themselves; founders must actively recruit customers and drive growth manually instead of relying solely on advertising.

Video

YC

How to Get Your First Customers | Startup School

@ Y Combinator

How to Get Your First Customers | Startup School

12/30/22

Related Takeaways

KM

Kathryn Minshew

06/20/14

@ Y Combinator

Startups require active marketing; having a great product alone won't attract users unless you actively seek them out.

KM

Kathryn Minshew

03/13/14

@ Y Combinator

In startup customer acquisition, the idea that 'if you build it, they will come' is often false; you need to actively find your audience.

SN

Sarah Nahm

07/10/19

@ Y Combinator

Startups should proactively recruit rather than just post jobs and wait for applicants; hiring is a critical strategy that can make or break a startup.

BF

Brad Flora

08/27/22

@ Y Combinator

Startups often churn as they grow, meaning that acquiring early customers doesn't guarantee long-term retention.

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

If you create a product, simply putting it on the market won't guarantee users will come; active growth strategies are necessary.

YC

Y Combinator Cast

08/27/22

@ Y Combinator

Many startups think they can rely solely on self-serve flows and ads for sales, but this approach often overlooks the need for direct sales efforts and effective messaging.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Successful startups often start with non-scalable methods to acquire their first customers before moving to scalable growth channels.

MS

Michael Seibel

10/29/22

@ Y Combinator

A common misconception is that success in startups is solely dependent on the investors involved, but the reality is that founders must drive their own success.

YC

Y Combinator Cast

08/27/22

@ Y Combinator

Building a great product is important, but startups must also focus on how to acquire customers effectively; a self-service interface alone is not a sufficient strategy.