Once you have an initial go-to-market strategy, the real challenge is retaining customers, as many companies experience high churn despite early traction.

Startups should focus on maintaining momentum, especially in the early years, as it drives results beyond what the team believes they can achieve.

Successful startups often start with non-scalable methods to acquire their first customers before moving to scalable growth channels.

If customers churn out quickly, it creates a leaky bucket scenario where you're constantly scrambling to replace lost customers instead of building a stable revenue base.

As a startup grows, the focus shifts from just acquiring users to ensuring sustainable growth and revenue. We learned the hard way that even if users love our product, we must also pay attention to our overall growth metrics to avoid becoming a beloved startup that fails due to lack of financial viability.

Working on growth before achieving product-market fit and good retention is not a good idea.

Startups don't take off by themselves; founders must actively recruit customers and drive growth manually instead of relying solely on advertising.

Just because you launch a product doesn't guarantee customer acquisition; I had to fight hard for every customer after the initial excitement wore off.

Startups that sell using a Top Down approach often see better early retention metrics compared to those using Bottom Up sales.